Meridian Finance App Redesign

Re-architecting intricate asset management structural flows and data-dense dashboards into an elegant, high-impact clinical experience.

Role / Services

UI/UX Design

Creative Direction

Wireframes

Tools

Figma, Principle, Cinema 4D

Platform

iOS & Desktop Web

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01 / The Challenge

Financial interfaces are historically crippled by visual clutter and fragmented architecture. Users struggled with complex compliance structures, multi-tiered accounts, and highly nested reporting menus. The objective was to completely re-architect the data visibility without alienating legacy users.

Key Target Metrics

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• Reduce navigation steps by 40%
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• Unify mobile and desktop design patterns
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• Introduce editorial structural hierarchy

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02 / The Process

Structuring User Pathways

We began by auditing over 120 unique financial user journeys. Through intensive wireframing, we compressed complex nested actions into direct dashboard paths, reducing cognitive overload. Visual design was informed by classic structural Swiss layout theories — utilizing grid-driven alignment and stark tonal contrast.

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03 / The Solution

The resulting system features a robust global grid with consistent component anchoring. Color is utilized solely with functional intent — red signals critical system alerts, while blue structures structural grouping.

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04 / Results

+320%

Active Daily Engagement

-45%

Support Tickets Logged

4.9/5

App Store Rating Recieved